Your page can help people find products and services in Durango. To get the most out of your listing, follow these Keyword Tag tips.
What’s a Tag?
Tags are linked keywords. They tell searchers what you can offer them!
“Tags” at the end of listings.
Your Tags are very important information to the searcher. It allows them to find you, even if they are on another business page.
Searchers just click on a Tag and are shown a list of every business (on the site) that provides that product or service. If you are the only business that provides the item, you are the only one shown!
Get the most out of your participation
Be liberal with your addition of Tags!
Redundancy is a good thing. Because you don’t know if someone uses a certain word, vs another, it is best to include both, or multiple versions of a phrase. A vegan restaurant may want to include both “vegetarian” and “vegan” for example.
You don’t need to include singular and plural versions of the same word.
Want us to come up with words and phrases? Just ask for a Tag consultation.
Emphasis on Unique
If you have an offering that is unique, be sure to include it. Especially if it is something that you think the average consumer would not think to search, but some consumers would. It could mean a sale for you.
Unique is great, but sure to include the obvious as well, to maximize your exposure.
Some businesses will have just 5 tags, others will have 50 tags – it just depends on what your organization does, or your store carries.
Call 970-422-2218 to brainstorm some ideas with search advertising industry expert Jon Camrud of Camrud Advertising.